March 18, 2026
PR When Budgets Are Tight: Why It Matters Most
Let me tell you something I hear more than almost anything else right now when I talk to business owners, practice managers, and marketing directors:
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Ideas for building stronger reputations.
Perspectives on public relations, communications and the relationships that help brands move forward.
March 13, 2026
The Hidden Cost of Bad PR: What Every Business Owner Needs to Know
I've spent years working at the intersection of business development, technology, and communications. And in that time, I've seen a pattern repeat itself more times than I can count. A company invests heavily in its prod
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March 13, 2026
The 5 PR Questions I Get Asked Most
By Greg Kaufman, Partner | JNR CommunicationsPeople ask me PR questions everywhere. At networking events. At dinner. On LinkedIn. And honestly? I love it. Because the questions are almost always the same five questions,
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March 13, 2026
How to Become the "Go-To" Person and Expert in Your Field
In every industry, there is always one person who gets the call first. When something goes wrong, when someone needs advice, when a referral is being passed — there is always one name that rises to the top. That person i
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March 12, 2026
Never Underestimate Your Story: How PR Amplifies It
Let me tell you something I hear all the time. And I mean all. the. time."We're just a small practice. We don't really have a story worth telling."Or my personal favorite: "We just do good work. Isn't that enough?"I have
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March 11, 2026
A Tale of Two Businesses: Why PR Is Not Optional
Let me tell you about two businesses. They are fictional, but I promise you, if you have been in the communications world as long as I have, you have met their real-life counterparts many, many times.
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March 10, 2026
Global Brand, Local Trust: PR and U.S. Market Entry
Crossing the Border Isn't Just Logistics: Why International Companies Need Strategic PR to Win in the U.S. Market
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March 10, 2026
The Best Job in the World?
I have had a lot of jobs. I have managed learning programs for enterprise healthcare technology companies, lectured at a university in Japan, led sales and business development teams across the West Coast, and navigated
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March 10, 2026
There Are Better Words for What PR Actually Does
Here is a conversation I have had dozens of times.
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March 9, 2026
Google Already Googled You: What Did It Find?
Before any journalist reads your pitch, Google has already written your story. Here's how to make sure it's the one you want told.
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March 9, 2026
"Your Reputation Today Is the Crisis Buffer You Need"
Nobody thinks about a fire extinguisher until something is burning. That's human nature. But in business, the instinct to skip reputation-building until a problem forces your hand is one of the most expensive mistakes I'
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March 9, 2026
The Long Game: Investment in Media Relationships = More Coverage
Let me paint you a picture. It is 9:47 on a Tuesday morning. A journalist at a major beauty and wellness publication has 112 unread emails waiting in her inbox. She has a story to file by noon, a source who just bailed,
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