April 12, 2026
Your Culture Is a PR Story. Are You Telling It Well?
Here is something most executives do not hear often enough: your internal culture is not separate from your public reputation. It is the foundation of it.
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Ideas for building stronger reputations.
Perspectives on public relations, communications and the relationships that help brands move forward.
April 12, 2026
The CEO as a Media Asset: Why Leadership Visibility Drives Growth
There is a moment I have seen play out dozens of times in my career across healthcare technology, business development, and now PR. A company with a genuinely excellent product or service struggles to gain traction. Thei...
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April 12, 2026
Why PR Fails: The Top 10 Client Complaints
I have had a lot of candid conversations with business owners over the years, particularly those in medical aesthetics, beauty, and wellness, who hired a PR agency, watched the months tick by, and walked away feeling lik...
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April 10, 2026
When to Fire Your PR Agency (And What to Look for Next)
When to Fire Your PR Agency (And What to Look for Next)
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April 10, 2026
The Local Media Strategy Most Businesses Skip
The Local Media Strategy Most Businesses Skip
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April 10, 2026
Know Your Competition: The Digital Footprint Advantage
There is a question I ask almost every new client we work with at JNR Communications, and it almost always catches them off guard: "How well do you really know your competition's digital presence?"
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April 8, 2026
10 Factors Quietly Killing Your PR and Marketing
Most businesses are not failing at PR because of bad products or weak teams. They are failing because of patterns that quietly erode trust, visibility, and momentum over time. These are not dramatic disasters. They are s...
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April 7, 2026
PR Firms Don't Replace Your Marketing Team. They Amplify It.
I hear this question all the time, and I understand exactly why it gets asked.
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April 4, 2026
The Difference Between Being Known and Being Trusted
Let me ask you something. When you think of a brand you genuinely trust, what got you there? Was it a flashy ad? A sponsored social post? A billboard you drove past on the freeway?
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April 3, 2026
Turn One Media Placement into 30 Days of Content
By Greg Kaufman, Partner | JNR Communications | April 2025You earned it. A journalist wrote about your brand. Your product got featured in a trade publication. A local news segment spotlighted your practice. That is a re...
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April 1, 2026
Small Budget, Big Visibility: PR Strategies for Growing Practices
Let me tell you something I hear almost every week.
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March 28, 2026
Your Competitors Are Getting Featured. You Are Not. Here's Why.
You did everything right. You invested in your practice, refined your services, collected glowing client outcomes, and built something genuinely worth talking about. And yet somehow, your competitor -- the one you know i...
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