JNR insights
Perspectives on public relations, communications and the relationships that help brands move forward.
April 22, 2026
Over the years, I've sat across from a lot of founders who tell me the same thing: we tried PR and it didn't work. When I start asking questions, a pattern emerges almost every time. It wasn't that PR failed them. It was...
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April 22, 2026
PR Is the Insurance Policy Every Business Needs
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April 22, 2026
There was a time when reputation management meant checking a handful of Google reviews and responding to the occasional negative comment. That era is over.
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April 21, 2026
Earlier this year, I sat across from the founder of a growing aesthetic device company. She had just wrapped a beautiful campaign: polished video, a solid paid social budget, and a full slate of trade advertising booked ...
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April 20, 2026
The Secret Behind Those Magazine Features
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April 16, 2026
A million followers who never engage is worth less than a thousand customers who advocate for you. I have been saying some version of that sentence for years, and in 2026, the numbers are finally catching up to the truth...
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April 16, 2026
A few weeks ago, I was scrolling through LinkedIn during my morning coffee, and I noticed something that has stuck with me ever since.
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April 15, 2026
There is a moment every PR professional remembers. You craft a perfectly formatted press release, upload it to the wire service, hit send, and then wait. And wait. And wait. The phone does not ring. The inbox stays quiet...
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April 15, 2026
I have walked a lot of trade show floors. From healthcare technology expos to medical aesthetics conferences, I have watched the same scene play out thousands of times: a beautifully designed booth, polished staff, stack...
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April 14, 2026
There is a moment I have witnessed more times than I can count. A client sits across from me, describes their credentials, their years of hands-on experience, the research they have done, the results they have driven for...
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April 14, 2026
When to Put the Person Forward — and When to Keep Them Back
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April 13, 2026
An honest look at what PR can and cannot do, and why the wrong timing costs you more than the retainer.
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